The importance of trademark registration
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Join the program AMAZON BRAND REGISTRY
Trademark registration in the US
Preparation
Submit your documents to the USPTO
Register for Amazon Brand Registry
Completion
FAQ
A trademark is a form of intellectual property that encompasses numbers, words, product shapes, colors, names, symbols, or any combination thereof that distinguishes your brand from other competing counterparts and adds value to your trademark.
Building a renowned brand/trademark is a long-term endeavor, a process that runs parallel to the growth and success of your business. Protecting your brand/trademark is essential for the sustainable development of your business.
- The owner has the right to sue parties who infringe his trademark in court.
- The trademark will be listed in a government database, which may prevent others from registering a similar trademark.
- A registered trademark gives the owner the right to document his or her registration with U.S. Customs and Border Protection (CBP). This agency can stop importing goods with infringing trademarks.
- A word or phrase
- Icon
- Design picture
- Color, sound or scent (depending on region)
- Any other special markings
The name of the company, individual, or organization acting as the applicant The signature (except for Chinese characters) of the applicant An invented word A word that does not describe goods or services that the trademark uses or is not a geographical name or surname Any other distinctive mark
Trademark registration is not limited to any specific nationality or origin of the company.
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