US Trademark
Registration Services
A US trademark application is a legal filing, not a name reservation. Before filing, the owner, mark, goods and services, filing basis, use evidence, target markets, and conflicting rights should be reviewed together. The USPTO examines each application independently, and an application can receive an office action, opposition, refusal, or abandonment.
A foreign-domiciled applicant must be represented before the USPTO by a U.S.-licensed attorney. JNT coordinates the commercial brief, records, clearance work, filing preparation, counsel workflow, status follow-up, and post-registration calendar according to the agreed scope.
For an Amazon seller, the trademark plan should also match the brand name shown on the product or packaging. Amazon Brand Registry has its own eligibility and enrollment review, separate from USPTO examination.
Selected client brands
And other international brands
Listed by Amazon Global Selling Vietnam
Amazon Global Selling Vietnam includes JNT Consultancy & Services in its published list of trademark-registration service providers. The listing describes JNT's broader intellectual-property service profile; each US filing still follows USPTO representation, evidence, and examination requirements.
Service profile published by Amazon
- Coordinate representation before intellectual-property authorities
- Trademark, copyright, and patent registration support
- Record trademark ownership transfers
- Submit evidence of trademark use
- Trademark-registration renewals
- Adjust goods and services and plan a protection approach
- Plan responses to alleged trademark, copyright, or patent infringement
View JNT on Amazon Global Selling Vietnam(opens in a new tab)
Prepare for Amazon Brand Registry
Amazon currently requires a qualifying registered or pending trademark from a designated government office, a matching brand name, and branding permanently affixed to products or packaging. Pending-mark eligibility and available tools depend on the relevant trademark office and Amazon program rules. IP Accelerator is one route to Amazon-vetted legal providers, but Brand Registry enrollment remains a separate Amazon decision.
US trademark registration process
Step 1
Confirm the owner, mark,
and filing planConfirm the owner, mark, and filing planScope first
Step 2
Search and define
goods and servicesSearch and define goods and servicesClass by class
Step 3
Prepare and file the
USPTO applicationPrepare and file the USPTO applicationFiling basis checked
Step 4
Examination, publication,
and responsesExamination, publication, and responsesTiming varies
Step 5
Registration and
maintenance calendarRegistration and maintenance calendarOngoing deadlines
Government and professional fees depend on the filing basis, number of classes, search scope, counsel work, and any response or opposition.
Protect the mark in the markets that matter
A USPTO registration concerns protection in the United States. It does not create one worldwide trademark right. The filing plan should follow the countries where the brand sells, manufactures, licenses, raises investment, or faces a realistic risk of conflicting filings.
International protection may involve separate national or regional applications or, when the owner and basic mark qualify, a Madrid System application filed through the appropriate office of origin. WIPO performs formal review, but each designated trademark office applies its own law and can grant or refuse protection.
JNT can help map target markets and coordinate the agreed filing route. Eligibility, local counsel, official fees, classes, evidence, examination, and maintenance requirements are confirmed for each jurisdiction before filing.
Review target markets
Frequently asked questions
A trademark can include wording, a logo, or another source-identifying feature used for specified goods or services. Registrability depends on the mark itself, the goods and services, distinctiveness, conflicts with existing rights, and other legal requirements. A company name, domain, social handle, or marketplace listing is not automatically a federally registered trademark.
USPTO registration can place the mark in the federal database, provide a legal presumption of ownership and the right to use the mark for the listed goods or services, support a federal-court claim, permit use of the registration symbol, and provide a basis for certain foreign filings. The registration does not create rights for every product, country, or variation of the mark.
Yes. Nationality does not prevent a person or company from owning a US trademark application. A foreign-domiciled applicant or registrant must, however, use a U.S.-licensed attorney for submissions and representation before the USPTO. The correct owner and domicile must be identified before filing.
Common direct-US bases include current use in commerce, a bona fide intent to use, a qualifying foreign application, or a qualifying foreign registration. A Madrid Protocol request for protection in the United States follows a separate Section 66(a) route. An intent-to-use application cannot register until the owner submits acceptable use evidence within the required period.
A search helps identify earlier marks that may be similar in sight, sound, meaning, or commercial impression for related goods or services. A USPTO database search is important but does not capture every party that may hold unregistered rights. No search guarantees acceptance or eliminates infringement risk.
The current USPTO electronic base application fee is US$350 per class for direct applications under Sections 1 or 44. Extra official fees can apply to incomplete applications, custom descriptions of goods and services, intent-to-use filings, extensions, and later submissions. Search, U.S. counsel, response, opposition, and JNT coordination fees are separate and depend on scope.
USPTO data updated August 10, 2026 shows an average of 4.2 months from filing to the first examining action and 9.7 months from filing to registration or abandonment. These are averages, not service deadlines. Office actions, intent-to-use evidence, publication, oppositions, suspensions, and applicant response time can extend a case.
Amazon says an eligible registered or pending mark from a designated government trademark office may qualify, subject to country-specific rules. The mark generally must be text-based or a design mark containing words, letters, or numbers; the trademark text and brand application must match; and the brand must appear permanently on products or packaging. Amazon reviews enrollment independently.
For a standard US registration not based on the Madrid Protocol, the owner generally files a Section 8 declaration between years five and six, then combined Sections 8 and 9 maintenance and renewal filings between years nine and ten and every ten years after that. Ownership, address, goods and services, use evidence, and enforcement strategy should also be kept current.
No. Trademark rights are territorial. The Madrid System can simplify filing and portfolio administration for eligible owners, but it does not issue one automatically valid worldwide right. Each designated office examines the request under its own law, and protection may be granted, limited, or refused by market.
Discuss your trademark filing
Tell us who owns the mark, where the owner is domiciled, the wording or logo, goods and services, current use, target markets, filing history, and any Amazon plans. This local preview does not transmit information.
