N\u0103m 2021 ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, t\u00ecnh h\u00ecnh d\u1ecbch b\u1ec7nh COVID-19 \u0111\u00e3 khi\u1ebfn th\u00f3i quen mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi thay \u0111\u1ed5i: chuy\u1ec3n t\u1eeb mua s\u1eafm tr\u1ef1c ti\u1ebfp sang mua s\u1eafm online, t\u1ea5t c\u1ea3 \u0111\u1ec1u ch\u1ec9 c\u1ea7n nh\u1eefng thao t\u00e1c \u0111\u01a1n gi\u1ea3n tr\u00ean \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c m\u00e1y t\u00ednh.<\/p>\r\n\r\n\r\n\r\n
Ti\u1ebfp n\u1ed1i th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong n\u0103m 2021, n\u0103m 2022 \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd c\u00f3 th\u00eam nhi\u1ec1u s\u1ef1 \u0111\u1ed5i m\u1edbi \u0111\u00e1ng ch\u00fa \u00fd. C\u1ee5 th\u1ec3 nh\u1eefng d\u1ef1 \u0111o\u00e1n \u0111\u00f3 ra sao, h\u00e3y c\u00f9ng JNT t\u00ecm hi\u1ec3u.<\/p>\r\n\r\n\r\n\r\n
1. S\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a Amazon<\/strong><\/p>\r\n\r\n\r\n\r\n L\u00e0 nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, Amazon s\u1ebd v\u1eabn l\u00e0 n\u1ec1n t\u1ea3ng m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ea7n ph\u1ea3i c\u00f3 \u0111\u1ec3 t\u1ed3n t\u1ea1i. Ngay tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch, doanh s\u1ed1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u00e1n l\u1ebb tr\u00ean to\u00e0n th\u1ebf gi\u1edbi \u0111\u1ea1t 3,35 t\u1ef7 USD. \u0110\u1ebfn cu\u1ed1i n\u0103m 2021, doanh thu d\u1ef1 ki\u1ebfn \u0111\u1ea1t g\u1ea7n 5,0 t\u1ef7 USD v\u1edbi Amazon v\u1eabn l\u00e0 trang web b\u00e1n l\u1ebb ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u1ec1 l\u01b0\u1ee3ng truy c\u1eadp tr\u1ef1c tuy\u1ebfn. \u00a0<\/p>\r\n\r\n\r\n\r\n S\u1ef1 thay \u0111\u1ed5i li\u00ean t\u1ee5c trong h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi mua v\u00e0 vi\u1ec7c chuy\u1ec3n sang mua s\u1eafm tr\u1ef1c tuy\u1ebfn sau \u0111\u00f3 s\u1ebd l\u00e0 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp t\u1ee5c, v\u00e0 th\u1eadm ch\u00ed \u0111\u1ea9y nhanh t\u1ed1c \u0111\u1ed9 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1 tr\u00ean n\u1ec1n t\u1ea3ng Amazon, c\u0169ng nh\u01b0 s\u1eed d\u1ee5ng \u0111\u00e2y nh\u01b0 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u01b0\u01a1ng m\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i kh\u1ed5ng l\u1ed3 n\u00e0y. Kh\u00f4ng ch\u1ec9 ri\u00eang Amazon, c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00e1c c\u0169ng \u0111\u01b0\u1ee3c ng\u01b0\u1eddi Vi\u1ec7t \u01b0a chu\u1ed9ng nh\u01b0 Lazada, Shopee, Tiki,… s\u1ebd ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, t\u1ea1o ra nhi\u1ec1u l\u1ef1a ch\u1ecdn mua h\u00e0ng phong ph\u00fa cho ng\u01b0\u1eddi mua, c\u0169ng nh\u01b0 t\u1ea1o ra nhi\u1ec1u c\u01a1 h\u1ed9i kinh doanh m\u1edbi cho c\u00e1c Seller.<\/p>\r\n\r\n\r\n\r\n 2. S\u1ef1 \u0111i l\u00ean c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i<\/strong><\/p>\r\n\r\n\r\n\r\n N\u1ebfu mua s\u1eafm \u0111ang l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng th\u1ee5 \u0111\u1ed9ng v\u00e0 li\u00ean t\u1ee5c, th\u00ec hi\u1ec7n nay, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i, vi\u1ec7c mua h\u00e0ng gi\u1edd \u0111\u00e2y l\u00e0 m\u1ed9t h\u00e0nh \u0111\u1ed9ng t\u00ecnh c\u1edd h\u01a1n l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh tr\u01b0\u1edbc. Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng hay s\u1eed d\u1ee5ng smartphone, m\u00e1y t\u00ednh b\u1ea3ng, m\u00e1y t\u00ednh \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, h\u1ecd s\u1ebd t\u00ecnh c\u1edd th\u1ea5y nh\u1eefng qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, n\u1ebfu \u0111\u00fang \u00fd th\u00edch c\u1ee7a h\u1ecd, ch\u1ec9 c\u1ea7n ch\u1ea1m v\u00e0o \u0111\u01b0\u1eddng link ngay c\u1ea1nh \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng s\u1ebd \u0111\u01b0\u1ee3c d\u1eabn ngay t\u1edbi website b\u00e1n h\u00e0ng ho\u1eb7c gian h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u00f3. T\u1ea5t c\u1ea3 di\u1ec5n ra r\u1ea5t nhanh ch\u00f3ng ch\u1ec9 trong m\u1ed9t v\u00e0i ph\u00fat.<\/p>\r\n\r\n\r\n\r\n Th\u1ebf h\u1ec7 Gen Z l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng r\u1ed9ng r\u00e3i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, v\u1ed1n \u0111\u00e3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i nh\u01b0 m\u1ed9t xu h\u01b0\u1edbng \u0111\u1ed9t ph\u00e1 cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0o n\u0103m 2022. C\u01a1 h\u1ed9i cho m\u1ea1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i nh\u01b0 m\u1ed9t k\u00eanh b\u00e1n h\u00e0ng hi\u1ec7n nay l\u00e0 v\u00f4 c\u00f9ng l\u1edbn v\u00e0 kh\u00f4ng n\u00ean b\u1ecf qua.<\/p>\r\n\r\n\r\n\r\n 3. Thanh to\u00e1n s\u1ed1 v\u00e0 Crypto<\/strong><\/p>\r\n\r\n\r\n\r\n T\u1eeb 2021, gi\u1edbi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 li\u00ean t\u1ee5c b\u00e0n t\u00e1n v\u1ec1 s\u1ef1 l\u00ean ng\u00f4i c\u1ee7a thanh to\u00e1n kh\u00f4ng ti\u1ec1n m\u1eb7t nh\u1edd s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Do t\u00e1c \u0111\u1ed9ng c\u1ee7a \u0111\u1ea1i d\u1ecbch, h\u00ecnh th\u1ee9c n\u00e0y d\u1ea7n tr\u1edf n\u00ean ph\u00f9 h\u1ee3p, \u0111\u1ea3m b\u1ea3o an to\u00e0n. C\u00e1c chuy\u00ean gia nh\u1eadn \u0111\u1ecbnh n\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a Covid-19, thanh to\u00e1n s\u1ed1 s\u1ebd v\u1eabn \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng, song di\u1ec5n ra ch\u1eadm h\u01a1n v\u00e0 m\u1ea5t nhi\u1ec1u n\u0103m h\u01a1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c s\u1ed1 li\u1ec7u hi\u1ec7n t\u1ea1i.<\/p>\r\n\r\n\r\n\r\n Song song v\u1edbi \u0111\u00f3 l\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a ti\u1ec1n \u0111i\u1ec7n t\u1eed khi ng\u00e0y c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi \u0111\u1ed5 x\u00f4 \u0111\u1ea7u t\u01b0 v\u00e0o l\u0129nh v\u1ef1c n\u00e0y. N\u0103m nay, Mastercard \u0111\u00e3 b\u1eaft \u0111\u1ea7u h\u1ee3p t\u00e1c cung c\u1ea5p t\u00edn d\u1ee5ng ti\u1ec1n \u0111i\u1ec7n t\u1eed. PayPal, Stripe c\u0169ng \u0111ang tri\u1ec3n khai h\u1ec7 th\u1ed1ng thanh to\u00e1n b\u1eb1ng Crypto. Th\u1eadm ch\u00ed m\u1ed9t s\u1ed1 \u0111i\u1ec3m ATM trong trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i c\u00f3 danh m\u1ee5c ti\u1ec1n \u0111i\u1ec7n t\u1eed.<\/p>\r\n\r\n\r\n\r\n C\u00e1c xu h\u01b0\u1edbng n\u00e0y l\u00ean ng\u00f4i l\u00e0 s\u1ef1 thay \u0111\u1ed5i c\u1ea7n c\u00f3 \u0111\u1ec3 b\u1eaft k\u1ecbp th\u1eddi \u0111\u1ea1i s\u1ed1. Tuy nhi\u00ean vi\u1ec7c thanh to\u00e1n s\u1ed1 v\u00e0 ti\u1ec1n \u0111i\u1ec7n t\u1eed ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn \u0111\u00e3 d\u1eabn \u0111\u1ebfn v\u00e0i b\u1ea5t c\u1eadp nh\u01b0 l\u1ed9 th\u00f4ng tin c\u00e1 nh\u00e2n, l\u1eeba \u0111\u1ea3o… Theo \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1eabn v\u00ed \u0111i\u1ec7n t\u1eed, ng\u00e2n h\u00e0ng… c\u1ea7n c\u00f3 gi\u1ea3i ph\u00e1p \u0111\u1ea3m b\u1ea3o an to\u00e0n v\u00e0 b\u1ea3o m\u1eadt th\u00f4ng tin ng\u01b0\u1eddi d\u00f9ng.<\/p>\r\n\r\n\r\n\r\n 4. Metaverse<\/strong><\/p>\r\n\r\n\r\n\r\n Metaverse, hay “v\u0169 tr\u1ee5 \u1ea3o”, hi\u1ec7n l\u00e0 thu\u1eadt ng\u1eef g\u00e2y s\u1ed1t gi\u1edbi c\u00f4ng ngh\u1ec7, d\u00f9ng \u0111\u1ec3 ch\u1ec9 kh\u00f4ng gian \u1ea3o \u0111\u01b0\u1ee3c t\u1ea1o ra s\u1ed1ng \u0111\u1ed9ng nh\u01b0 th\u1eadt b\u1eb1ng th\u1ef1c t\u1ebf \u1ea3o ho\u1eb7c th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng. Hi\u1ec7n t\u1ea1i, h\u1ea7u h\u1ebft c\u00e1c metaverse v\u1eabn tr\u00f4ng gi\u1ed1ng nh\u01b0 m\u1ed9t tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed. Nhi\u1ec1u doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 n\u1eafm b\u1eaft nhu c\u1ea7u l\u00e0m vi\u1ec7c, h\u1ecdc t\u1eadp t\u1ea1i nh\u00e0 trong th\u1eddi d\u1ecbch \u0111\u00e3 nhanh ch\u00f3ng gia nh\u1eadp “v\u0169 tr\u1ee5 \u1ea3o”, g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y s\u1ef1 “b\u00e0nh tr\u01b0\u1edbng” c\u1ee7a l\u0129nh v\u1ef1c m\u1edbi m\u1ebb n\u00e0y.<\/p>\r\n\r\n\r\n\r\n V\u1edbi th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c tuy\u1ebfn, metaverse xem nh\u01b0 b\u01b0\u1edbc ti\u1ebfn v\u01b0\u1ee3t tr\u1ed9i v\u1ec1 c\u00f4ng ngh\u1ec7, gi\u00fap m\u1edf ra c\u00e1nh c\u1eeda ti\u1ebfn v\u00e0o v\u0169 tr\u1ee5 \u1ea3o, k\u1ebft n\u1ed1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng, doanh nghi\u1ec7p b\u00e1n l\u1ebb v\u00e0 c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\r\n\r\n\r\n\r\n H\u00e3y l\u1ea5y v\u00ed d\u1ee5 v\u1ec1 Gucci, m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang xa x\u1ec9 b\u1eadc nh\u1ea5t \u0111\u00e3 khai th\u00e1c kh\u00f4ng gian \u1ea3o, l\u00e0m gi\u00e0u tr\u1ea3i nghi\u1ec7m cho kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. Trong giai \u0111o\u1ea1n d\u1ecbch b\u1ec7nh \u1ea3nh h\u01b0\u1edfng, Gucci \u0111\u00e3 ra m\u1eaft m\u1ed9t b\u1ed9 s\u01b0u t\u1eadp gi\u1edbi h\u1ea1n d\u00e0nh ri\u00eang cho Roblox. \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng tr\u00f2 ch\u01a1i tr\u1ef1c tuy\u1ebfn cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp, t\u1ea1o nh\u00e2n v\u1eadt v\u00e0 thi\u1ebft k\u1ebf h\u00ecnh \u0111\u1ea1i di\u1ec7n theo \u00fd mu\u1ed1n.<\/p>\r\n\r\n\r\n\r\n 5. S\u00e1ng t\u1ea1o n\u1ed9i dung th\u01b0\u01a1ng m\u1ea1i b\u00f9ng n\u1ed5<\/strong><\/p>\r\n\r\n\r\n\r\n Nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (KOL) ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi \u01b0a chu\u1ed9ng v\u00e0 ch\u1ecdn l\u00e0m ng\u01b0\u1eddi ph\u00e1t ng\u00f4n. Vi\u1ec7c c\u00e1c ng\u00f4i sao, th\u1ea7n t\u01b0\u1ee3ng n\u1ed5i ti\u1ebfng l\u00e0m \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f2n xa l\u1ea1. Tuy nhi\u00ean trong n\u0103m 2022, chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u1ef1 \u0111o\u00e1n c\u00f3 th\u1ec3 s\u1ebd ng\u00e0y c\u00e0ng ph\u1ee5 thu\u1ed9c v\u00e0o h\u1ecd. Theo\u00a0Business Insider<\/em>, ng\u00e0nh ti\u1ebfp th\u1ecb KOL c\u00f3 th\u1ec3 \u0111\u1ea1t gi\u00e1 tr\u1ecb \u0111\u1ebfn 15 t\u1ef7 USD v\u00e0o cu\u1ed1i n\u0103m nay.<\/p>\r\n\r\n\r\n\r\n L\u00fd do b\u1eaft ngu\u1ed3n t\u1eeb vi\u1ec7c c\u00f3 \u0111\u1ebfn 97% ng\u01b0\u1eddi ti\u00eau d\u00f9ng thu\u1ed9c Gen Z d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0m ngu\u1ed3n c\u1ea3m h\u1ee9ng mua s\u1eafm, theo\u00a0Influencer Marketing Factory<\/em>. C\u00e1c xu h\u01b0\u1edbng n\u1ed5i l\u00ean r\u1ea7m r\u1ed9 tr\u00ean n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i video TikTok \u0111i k\u00e8m lo\u1ea1t hashtag TikTokmademebuyit, AmazonFinds… ng\u00e0y c\u00e0ng khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng th\u00edch th\u00fa v\u00e0 \u0111\u1ed5 x\u00f4 mua h\u00e0ng. Theo \u0111\u00e1nh gi\u00e1 c\u1ee7a\u00a0Influencer Marketing Factory,<\/em>\u00a0nh\u00f3m kh\u00e1ch h\u00e0ng Gen Z c\u00f3 th\u1ec3 chi ti\u00eau \u0111\u1ebfn 150 t\u1ef7 USD qua h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb m\u1edbi m\u1ebb n\u00e0y.<\/p>\r\n\r\n\r\n\r\n Ngu\u1ed3n t\u1ed5ng h\u1ee3p<\/strong><\/p>","protected":false},"excerpt":{"rendered":" N\u0103m 2021 ch\u1ee9ng ki\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, t\u00ecnh h\u00ecnh d\u1ecbch b\u1ec7nh COVID-19 \u0111\u00e3 […]<\/p>","protected":false},"author":2,"featured_media":12667,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[135,158,125],"tags":[143,145,149,181],"_links":{"self":[{"href":"https:\/\/jnt.asia\/en\/wp-json\/wp\/v2\/posts\/8235"}],"collection":[{"href":"https:\/\/jnt.asia\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jnt.asia\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jnt.asia\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jnt.asia\/en\/wp-json\/wp\/v2\/comments?post=8235"}],"version-history":[{"count":1,"href":"https:\/\/jnt.asia\/en\/wp-json\/wp\/v2\/posts\/8235\/revisions"}],"predecessor-version":[{"id":12688,"href":"https:\/\/jnt.asia\/en\/wp-json\/wp\/v2\/posts\/8235\/revisions\/12688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jnt.asia\/en\/wp-json\/wp\/v2\/media\/12667"}],"wp:attachment":[{"href":"https:\/\/jnt.asia\/en\/wp-json\/wp\/v2\/media?parent=8235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jnt.asia\/en\/wp-json\/wp\/v2\/categories?post=8235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jnt.asia\/en\/wp-json\/wp\/v2\/tags?post=8235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}