\u0110\u1ea1i d\u1ecbch Covid-19 \u0111\u00e3 v\u00e0 \u0111ang th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u0129nh v\u1ef1c b\u00e1n l\u1ebb ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng khi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00e0nh h\u00ecnh th\u1ee9c mua s\u1eafm m\u1eb7c \u0111\u1ecbnh c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi. Cu\u1ed9c c\u00e1ch m\u1ea1ng k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 li\u00ean t\u1ee5c thay \u0111\u1ed5i ng\u00e0nh b\u00e1n l\u1ebb trong nhi\u1ec1u n\u0103m qua. Tuy nhi\u00ean t\u1ed1c \u0111\u1ed9 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ch\u1ec9 th\u1ef1c s\u1ef1 b\u1ee9t ph\u00e1 khi c\u00f3 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a \u0111\u1ea1i d\u1ecbch Covid-19. H\u00ecnh th\u1ee9c mua s\u1eafm online v\u1edbi s\u1ef1 l\u00ean ng\u00f4i c\u1ee7a l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed khi\u1ebfn cho b\u1ea3n ch\u1ea5t c\u1ee7a ng\u00e0nh n\u00e0y c\u00f3 nh\u1eefng bi\u1ebfn \u0111\u1ed9ng l\u1edbn, h\u1ea7u h\u1ebft l\u00e0 nh\u1eefng thay \u0111\u1ed5i mang t\u00ednh quy\u1ebft \u0111\u1ecbnh v\u00e0 l\u00e2u d\u00e0i, bu\u1ed9c c\u00e1c doanh nghi\u1ec7p ph\u1ea3i li\u00ean t\u1ee5c thay \u0111\u1ed5i \u0111\u1ec3 th\u00edch nghi n\u1ebfu kh\u00f4ng mu\u1ed1n r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng “n\u1eb1m y\u00ean ch\u1edd ch\u1ebft”.<\/p>\r\n\r\n\r\n\r\n
M\u1eb7t kh\u00e1c, s\u1ef1 b\u00f9ng n\u1ed5 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed do kh\u1ee7ng ho\u1ea3ng g\u00e2y ra mang l\u1ea1i nhi\u1ec1u th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i m\u1edbi cho c\u00e1c nh\u00e0 b\u00e1n l\u1ebb v\u00e0 th\u01b0\u01a1ng hi\u1ec7u ti\u00eau d\u00f9ng. Theo b\u00e1o c\u00e1o c\u1ee7a Euromonitor International, khu v\u1ef1c ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng, bao g\u1ed3m c\u1ea3 Australia, \u0111\u01b0\u1ee3c xem l\u00e0 n\u01a1i h\u1ed9i t\u1ee5 c\u00e1c c\u01b0\u1eddng qu\u1ed1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng gi\u00e1 tr\u1ecb tuy\u1ec7t \u0111\u1ed1i to\u00e0n c\u1ea7u. B\u00e1o c\u00e1o c\u0169ng \u0111\u01b0a ra nh\u1eefng d\u1ef1 b\u00e1o v\u1ec1 ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i khu v\u1ef1c n\u00e0y trong giai \u0111o\u1ea1n 2020-2025.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n
Trung Qu\u1ed1c ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u<\/strong><\/p>\r\n\r\n\r\n\r\n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed khu v\u1ef1c n\u00e0y \u0111\u01b0\u1ee3c gi\u1edbi chuy\u00ean gia \u0111\u00e1nh gi\u00e1 chi\u1ebfm \u01b0u th\u1ebf v\u1edbi nh\u1eefng c\u01a1 h\u1ed9i b\u1ee9t t\u1ed1c m\u1ea1nh m\u1ebd trong n\u0103m 2021 v\u00e0 h\u01a1n th\u1ebf n\u1eefa. Tr\u00ean th\u1ef1c t\u1ebf, vi\u1ec7c g\u1ed9p Australia v\u00e0o ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng s\u1ebd gi\u00fap c\u1ee5m n\u00e0y chi\u1ebfm h\u01a1n 45% m\u1ee9c t\u0103ng tr\u01b0\u1edfng gi\u00e1 tr\u1ecb tuy\u1ec7t \u0111\u1ed1i to\u00e0n c\u1ea7u trong giai \u0111o\u1ea1n d\u1ef1 b\u00e1o 2020-2025.<\/p>\r\n\r\n\r\n\r\n Theo \u0111\u00f3, Euromonitor Internation d\u1ef1 \u0111o\u00e1n Trung Qu\u1ed1c ti\u1ebfp t\u1ee5c l\u00e0 \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong khu v\u1ef1c. Qu\u1ed1c gia \u0111\u00f4ng d\u00e2n nh\u1ea5t th\u1ebf gi\u1edbi hi\u1ec7n s\u1edf h\u1eefu th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn c\u00f9ng t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n nhanh nh\u1ea5t \u1edf ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng v\u00e0 Australia. Ch\u1ec9 ri\u00eang th\u1ecb tr\u01b0\u1eddng n\u00e0y \u0111\u00e3 chi\u1ebfm 64% m\u1ee9c t\u0103ng tr\u01b0\u1edfng gi\u00e1 tr\u1ecb tuy\u1ec7t \u0111\u1ed1i t\u1ea1i \u0111\u00e2y v\u00e0o n\u0103m 2020. D\u1ef1 ki\u1ebfn n\u01b0\u1edbc n\u00e0y s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng v\u1edbi t\u1ed1c \u0111\u1ed9 CAGR (t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng h\u1eb1ng n\u0103m k\u00e9p) l\u00e0 7% v\u1ec1 gi\u00e1 tr\u1ecb trong giai \u0111o\u1ea1n 2020-2025 v\u00e0 h\u01a1n 99 t\u1ef7 USD c\u01a1 h\u1ed9i ng\u00e0nh n\u00e0y ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n \u0110i\u1ec7n tho\u1ea1i th\u00f4ng minh th\u00fac \u0111\u1ea9y mua s\u1eafm tr\u1ef1c tuy\u1ebfn<\/strong><\/p>\r\n\r\n\r\n\r\n Trong th\u1eddi d\u1ecbch, \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng v\u00e0 c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed l\u00e0 th\u1ee9 kh\u00f4ng th\u1ec3 thi\u1ebfu v\u00e0 g\u1ea7n nh\u01b0 g\u1eafn li\u1ec1n v\u1edbi m\u1ed7i ng\u01b0\u1eddi to\u00e0n th\u1eddi gian. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 thi\u1ebft b\u1ecb li\u00ean l\u1ea1c v\u1edbi b\u00ean ngo\u00e0i trong th\u1eddi gian gi\u00e3n c\u00e1ch m\u00e0 c\u00f2n l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n \u0111\u00e1p \u1ee9ng nhu c\u1ea7u gi\u1ea3i tr\u00ed, c\u1eadp nh\u1eadt tin t\u1ee9c, t\u00ecm ki\u1ebfm th\u00f4ng tin, l\u00e0m vi\u1ec7c, h\u1ecdc t\u1eadp, mua s\u1eafm v\u00e0 duy tr\u00ec c\u00e1c nhu c\u1ea7u thi\u1ebft y\u1ebfu kh\u00e1c.<\/p>\r\n\r\n\r\n\r\n Nh\u1edd k\u00edch th\u01b0\u1edbc nh\u1ecf g\u1ecdn, smartphone \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng v\u00e0 ch\u1ecdn thay th\u1ebf cho m\u00e1y t\u00ednh b\u1ea3ng, laptop khi mua s\u1eafm tr\u1ef1c tuy\u1ebfn. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c k\u00eanh mua s\u1eafm k\u00e8m h\u00ecnh th\u1ee9c m\u1edbi nh\u01b0 livestream b\u00e1n h\u00e0ng, gi\u1ea3i tr\u00ed tr\u1ef1c tuy\u1ebfn, show \u00e2m nh\u1ea1c online… vi\u1ec7c s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng mua s\u1eafm d\u1ef1 ki\u1ebfn s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng h\u01a1n n\u1eefa trong t\u01b0\u01a1ng lai, ngay c\u1ea3 trong th\u1eddi b\u00ecnh th\u01b0\u1eddng m\u1edbi.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n K\u1ef9 thu\u1eadt s\u1ed1 ti\u1ebfp t\u1ee5c g\u00e2y bi\u1ebfn \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong><\/p>\r\n\r\n\r\n\r\n M\u00f4 h\u00ecnh b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c ng\u00e0nh h\u00e0ng hi\u1ec7n c\u00f3 d\u1ea5u hi\u1ec7u “l\u00e3o h\u00f3a” v\u00e0 d\u1ea7n lui v\u1ec1, nh\u01b0\u1eddng ch\u1ed7 cho s\u1ef1 l\u00ean ng\u00f4i c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh, k\u00eanh kinh doanh m\u1edbi nh\u01b0 \u0111i ch\u1ee3 online, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, d\u1ecbch v\u1ee5 s\u1eeda ch\u1eefa t\u1ea1i nh\u00e0, t\u01b0 v\u1ea5n tr\u1ef1c tuy\u1ebfn…<\/p>\r\n\r\n\r\n\r\n Trong \u0111\u00f3, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1ebd ti\u1ebfp t\u1ee5c l\u00e0 xu h\u01b0\u1edbng m\u1edbi c\u1ee7a th\u1ecb tr\u01b0\u1eddng, \u00edt nh\u1ea5t l\u00e0 t\u1ea1i khu v\u1ef1c ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng v\u00e0 Australia. \u0110i\u1ec3m m\u1ea5u ch\u1ed1t \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh nghi\u1ec7p ng\u00e0nh b\u00e1n l\u1ebb s\u1ed1ng s\u00f3t v\u00e0 t\u00ecm l\u1ed1i tho\u00e1t t\u0103ng tr\u01b0\u1edfng tr\u1edf l\u1ea1i m\u1ee9c tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch, ho\u1eb7c th\u1eadm ch\u00ed v\u01b0\u1ee3t xa nh\u1eefng g\u00ec h\u1ecd t\u1eebng \u0111\u1ea1t \u0111\u01b0\u1ee3c, l\u00e0 nhanh ch\u00f3ng c\u1eadp nh\u1eadt c\u00e1c xu th\u1ebf n\u00e0y, \u0111\u1ed3ng th\u1eddi ch\u00fa tr\u1ecdng t\u1ea5t c\u1ea3 kh\u00eda c\u1ea1nh c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb.<\/p>\r\n\r\n\r\n\r\n Euromonitor International c\u0169ng ch\u1ec9 ra r\u1eb1ng gi\u1ea3i quy\u1ebft nh\u1eefng sai s\u00f3t c\u01a1 b\u1ea3n trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng gi\u00fap th\u00fac \u0111\u1ea9y t\u01b0\u01a1ng lai c\u1ee7a th\u1ecb tr\u01b0\u1eddng n\u00e0y. Nhu c\u1ea7u c\u0169ng nh\u01b0 ti\u00eau chu\u1ea9n ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00e2u \u00c1 – Th\u00e1i B\u00ecnh D\u01b0\u01a1ng v\u00e0 Australia \u0111\u1eb7t ra cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 n\u00e2ng cao h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi th\u1eddi \u0111i\u1ec3m tr\u01b0\u1edbc d\u1ecbch.<\/p>\r\n\r\n\r\n\r\n Thay v\u00ec ch\u1ec9 tr\u00f4ng ch\u1edd v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng m\u00f3n h\u00e0ng, gi\u1edd \u0111\u00e2y ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, th\u1eddi gian giao h\u00e0ng, \u0111\u00f3ng g\u00f3i bao b\u00ec, tr\u1ea3i nghi\u1ec7m mua h\u00e0ng tr\u00ean \u1ee9ng d\u1ee5ng, website hay th\u1eadm ch\u00ed c\u1ea3 ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i, h\u1eadu m\u00e3i… c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng v\u00e0 t\u1ef7 l\u1ec7 mua l\u1ea1i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Nh\u1ea5t l\u00e0 khi th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t, \u0111\u00f4ng \u0111\u00fac c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u1edbi nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c b\u1ee9t ph\u00e1 m\u1ea1nh m\u1ebd, c\u00e1c doanh nghi\u1ec7p l\u1ea1i c\u00e0ng c\u1ea7n ch\u00fa tr\u1ecdng thay \u0111\u1ed5i v\u00e0 li\u00ean t\u1ee5c l\u00e0m m\u1edbi m\u00ecnh, nh\u01b0ng v\u1eabn ph\u1ea3i \u0111\u00e1p \u1ee9ng nh\u1eefng \u0111i\u1ec1u ki\u1ec7n c\u01a1 b\u1ea3n, tr\u1ecdng y\u1ebfu. B\u00ean c\u1ea1nh \u0111\u00f3, y\u1ebfu t\u1ed1 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u v\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm s\u1ebd g\u00f3p ph\u1ea7n ho\u00e0n thi\u1ec7n, mang \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng cho ng\u01b0\u1eddi d\u00f9ng, tr\u1edf th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 n\u1eb7ng k\u00fd kh\u00e1c.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n Theo VnExpress<\/strong><\/p>","protected":false},"excerpt":{"rendered":" \u0110\u1ea1i d\u1ecbch Covid-19 \u0111\u00e3 v\u00e0 \u0111ang th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u0129nh v\u1ef1c b\u00e1n l\u1ebb ch\u00e2u \u00c1 – […]<\/p>","protected":false},"author":1,"featured_media":12706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[120,124,158,125],"tags":[143,161,165,149],"_links":{"self":[{"href":"https:\/\/jnt.asia\/en\/wp-json\/wp\/v2\/posts\/8129"}],"collection":[{"href":"https:\/\/jnt.asia\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jnt.asia\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jnt.asia\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jnt.asia\/en\/wp-json\/wp\/v2\/comments?post=8129"}],"version-history":[{"count":1,"href":"https:\/\/jnt.asia\/en\/wp-json\/wp\/v2\/posts\/8129\/revisions"}],"predecessor-version":[{"id":12723,"href":"https:\/\/jnt.asia\/en\/wp-json\/wp\/v2\/posts\/8129\/revisions\/12723"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jnt.asia\/en\/wp-json\/wp\/v2\/media\/12706"}],"wp:attachment":[{"href":"https:\/\/jnt.asia\/en\/wp-json\/wp\/v2\/media?parent=8129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jnt.asia\/en\/wp-json\/wp\/v2\/categories?post=8129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jnt.asia\/en\/wp-json\/wp\/v2\/tags?post=8129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}